Virginia Hayward 2 years ago


For the last 30 years Virginia Hayward have been supplying and building hampers (food/gift baskets) for some of the most prestigious companies in the UK.

They came to Fisheye to re-invigirate their online business, with the key objective to provide their customers with the same flexibility and high level of service online as the company traditionally provides offline.

We designed and developed a bespoke hamper builder solution, that allows customers to choose, fill and customise a hamper or multiple hampers which can then be sent to multiple locations. A complex process delivered with simplicity to the end-user on any browsing device.

Providing seamless integration with their order fulfilment and stock control systems allows the company to process a huge number of bespoke orders per day with efficiency.

Read the full success story on


  • UX led design & development
  • Responsive Magento Enterprise development
  • Custom hamper (food/gift basket) builder
  • Personalisation of custom hampers
  • Multi-address shipping
  • Order fulfilment and stock control integration
  • Custom tax and shipping algorithms