For our local football club we first developed a basic Magento environment. Mostly because the people who managed the clothing needed a system to keep their stock up-to-date, etc. After that, we decided to add a webshop to the environment, so we actually enabled the frontend of the webshop.
We already had a website, running on a custom CMS framework. The problem was, that this framework was outdated and we weren't able to upgrade this anymore. Since we're both experienced Magento developers, we started thinking of merging the website and webshop together, so we could manage everything in one system.
At this moment, the Magento installation contains a webshop, a stock management system, narrowcasting and a website. The narrowcasting is used to display information, like rankings, results and fixtures within the clubhouse. All the results are live updated, based on the official API of the Royal Dutch Football Association (KNVB). This means that shortly after a match has ended, it will be updated on the screens.
The website also shows this information and uses the same API integration. Also, since a football club has a lot of teams, with a lot of people in those teams, we decided to make it possible to get access for an account to one specific team page. This means that this person can update team information like staff, players, etc. and could also add information to any match his/her team plays, together with adding a Facebook Photo Album.
The project is still in development, with new features being added on a regular basis.