Ecommerce & Digital Marketing Consultant
Lanka Solutions Inc.

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Supervised the redesign, usability testing, A/B Split experiments, and the storefront implementation process; projects included Vancouver 2010 Olympics, Hudson’s Bay Company, and Hockey Canada.

Redesign, re-platform from Sitecore > M1 > M2

Sponsored and led projects such as: taxonomy redesign, cross-sell modeling and testing, free shipping modeling, a new shipping model design that gained margin improvement by 37%, social media playbook development, and PunchOut enablement for eProcurement customers.

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