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BungaNusantara.com is a flower online seller that serve many major cities in Indonesia. They have hundreds of florist partners across Indonesia. The interesting part is that they cater more to corporate than individuals. The majority of their sales are what they call ‘flower board’ which is sent to many events to formally express happiness, happy wedding, and sympathy. They want to upgrade the look of the site, but their main pain points is the checkout process that usually works for normal e-commerce process couldn’t work for them. To send a flower, a person need to enter the following:

Message, name of recipient, address of recipient, phone number of recipient, time of delivery Name of Sender, Phone number of sender Name of the buyer of the flower and their email. The amount of information that is needed confuses many users. They need a streamlined process that made it clear who and what is the information for.

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