Soak profile

As a part of the English listed billion dollar company Wolseley Soak.nl is a relatively young company. If you take a closer look at their ambitions, you wouldn’t say so. A solid e-commerce platform will be the basis for their enormous growth ambitions. Their own assortment, multiple (own) brands in multiple countries, big on- and offline media campaigns and they are building their own distribution centre. These are some of the examples of their ambitions. Haven’t heard of Soak? This will change for sure.

An E-commerce platform with ambitions

Soak does not exist for a long time but they have started with huge ambitions. The first talks between Soak and Guapa took place in 2015 and where part of a thorough search for a platform that could realize the boundless ambitions of this newcomer. Soak deliberately chose for the platform and the partner with whom the platform would be build. Together with Magento we convinced Soak of the benefits Magento has to offer along with the expertise of an Enterprise Partner.

A new office in Deventer (NL), a lot of new employees, buying the assortment in China and building a quite substantial Magento Enterprise platform meanwhile, if you ask us this is quite the challenge which they handled perfectly at Soak.

“We where looking for a partner who dared to put our serious ambitions in the market whilst being fast and scalable, without wasting money in features we will not use. After al long search through a lot of different systems and specialist we found just that in Guapa, using Magento 2.” Bas ten Kate - BubbleMaster at Soak

Soak wanted a platform for growth Start of with earning money and then refine the technique. That was the core of the question that Soak asked us. Go live as soon as possible with a minimum viable product and then continue developing the platform to stay ahead of the growth. Magento Enterprise best suited the wishes and demands of Soak. After an intensive collaboration with an external partner for the design and the European positioning of the brand they chose a brand made by the English parent company and made the design themselves.

Speed and scalability Soak is a pure online player that did not have a webshop for the Dutch market. To cope with the ambitions, the corresponding number of visitors and the considerable growth we chose for a fast and scalable setup with Magento Enterprise 2 and a solid hosting platform. In this case we chose for Amazon cloud hosting at technology partner Rackspace.

Integrations and customization Magento 2 is very suitable for integrations with external software. In our Soak case we integrated their Magento platform with Mailplus and RobinHQ. Right now we are building integrations with their DC, PIM and ERP software. Overall the Soak platform has a lot of customization and we will continue to add new custom features during our long term collaboration.

Roadmap and growth The roadmap of Magento fits the growth strategy of Soak and the collaboration with Guapa B.V. perfectly. If you look at the needs and requirements Soak has Magento completes the puzzle in combination with the custom features Enterprise Partner Guapa B.V. is developing.

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