Badlands Packs is a lot more than backpacks – they sell a wide variety of backs, apparel, and other outdoor gear. Their brand story revolves around “technology, performance, and quality,” so a custom warranty fulfillment process was high on their requirements list when Jamersan LLC built their new site using Magento Enterprise Edition.
With a price range of $69.99 to almost $500 for their line of fanny packs and back packs, and with most sales being driven through dealers like Bass Pro and Cabela’s, making the warranty process easy for their customers is a primary goal for the website.
Their warranty policy is “We don’t care what happened, or whose fault it was, we will fix it for free forever.” They even allow those who got their products second-hand to file claims. As long as it’s repairable, they say they’ll fix it. So the warranty process on the website had to live up to that promise.
One click takes the user to options including repair by Badlands, self-repair (Badlands sends parts), and a status section to check on existing claims. Badlands monitors and keeps up with all claim statuses in the custom Magento module that Jamersan built.
A dealer locator was also customized by Jamersan to allow Badlands customers to find the nearest store or outfitter in their area.
Jamersan built a responsive design with a masonry layout to highlight Badland’s high quality images that tell their brand story.
Badlands’ site includes integrations with these services: Avalara (sales tax automation) Bazaarvoice (site reviews, customer content) Cybersource (payment management, gateway)