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When the leading manufacturer of barbecue grills needed help with key elements of their new website, charbroil.com, Jamersan answered the call with a custom Magento Enterprise Edition site.

Based on a Thoughtworks design, the new Charbroil™ site was intended to focus on the brand story and on the sale of replacement parts and accessories (Most complete grill systems are sold through Charbroil’s dealer network). To that end, writing a custom parts finder module was key to the site’s successful launch.

But there were many other systems that needed to be integrated with Charbroil’s new site. Their legacy databases and back-end systems required numerous custom APIs. Their business processes required custom payment modules. And a Wordpress integration was necessary to manage some of the content.

Jamersan also integrated the Charbroil™ site with these services:

Adobe Tag Management Avalara (sales tax automation) Bazaarvoice (site reviews, customer content) Cybersource (payment management, gateway) Springbot (marketing automation and analytics)

Site performance is a challenge for a site with this much traffic, and that issue is compounded by the number of SKUs the brand manages on its website. Performance optimization is maintained with Redis caching.

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TJ upvoted Charbroil
4 years ago
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