Robbert Goey

Op = Op voordeelshop profile

Op=Op Voordeelshop is a specialist in the field of personal care, household products and health articles. They have an omni-channel vision and next to the new Magento Enterprise 2 platform they have 126 physical stores in the Netherlands. This makes them one of the biggest players in the business.

An e-commerce platform to strengthen the online growth.

Op=Op started with physical shops in 1997 in multiple shopping areas in the Netherlands. In 2015 they opened their 100th shop and they keep on opening new stores. Right now (Nov. 2016) there are 126 stores across the Netherlands. In 2015 the plans for building a brand new e-commerce platform started. These plans fit perfectly in the growth vision of the company.Namely: growing to an order average of more than 2000 orders per week.

The choice for Magento was easy and after some talks with official Magento partners Guapa B.V. was chosen because of their down-to-earth approach. A considerable budget was reserved to be able to invest in e-commerce. The e-commerce budget should have a great positive contribution to the growth of the entire company. There was no doubt in starting with the Magento Enterprise edition and therefore immediately on the new Magento 2 platform.

The e-commerce platform needed to provide in scalability, speed and personalization. Therefore the choice for Magento Enterprise was made very quickly and with an investment of this size Magento 2 was the right choice to earn it back.

“Working with Guapa and Magento on our mutual growth and strong roadmap ” Dion Fokkema - Ecommerce Manager Op = Op voordeelshop.

The basis is overcomplete Magento 2 delivers a complete set of features out-of-the-box and therefore Op=Op made the choice for Magento. Because there were a lot of custom features needed to get the platform to the level that Op=Op desired we also chose Magento. Because Magento 2 is open-source and they have chosen a structure that makes it relatively easier to add customization and custom features along with your Magento partner, it was the best choice instead of the first edition of Magento.

Speed and scalability Op = Op Voordeelshop had an old basic website which gained a lot of visitors before their Magento webshop. To cope with this amount of visitors and the predicted growth we chose a fast and scalable setup with Magento 2 Enterprise and a solid hosting platform at Technology partner Byte called Hypernode. With Hypernode you get extra options in your admin panel for speed and scalability which help you in your flexibility. They also have extra options for the Enterprise customers and these advantages made it an easy choice.

Integrations and customization Magento 2 is very suitable for integrations with external software, and we provided multiple integrations for this Op=Op case. At this moment there are integrations with Sherpaan, Beeyond PIM and PostNL. Next to that the shop is loaded with customizations and we will only add more unique and groundbreaking features.

Roadmap and growth The roadmap of Magento fits the growth strategy of Op=Op and the collaboration with Guapa B.V. perfectly. If you look at the needs and requirements Op=Op has Magento completes the puzzle in combination with the custom features Enterprise Partner Guapa B.V. is developing.