A/B Testing

I was tasked with finding ways to improve the overall user experience with the brand's online store, with special focus on mobile. I streamlined user experience by making improvements to product page, category page and checkout. I performed A/B tests and analysed Google Analytics data to drive my decisions. I managed the work through 3-week sprints performed by a cross-functional team of backend and frontend developers and designers.

Our hypothesis was that by helping customers get to products faster, they will buy more. This was validated by a 10% conversion rate increase (for those who searched), and an overall 3% sales increase.

We used Algolia as the search provider. It is very fast, but their Magento module was not built with the best coding standards. As such, we also rebuilt the majority of the frontend for the search auto-complete, making auto-complete even faster.

Completed a successful series of A/B tests to prove that adding videos to product pages did not significantly increase interaction or conversion, and was not worth investing in. We avoided wasting money into a potentially expensive project.

We have developed an A/B Test Extension for Magento that essentially allows you to test two different magento stores against each other under the same domain, all under the same installation. You can test different extensions, different payment and shipping options, different navigation, different content, etc. It goes far beyond what the snippet testing platforms can do with content tests. We have many successful Magento 1 tests under our belts with our clients and are working on getting our Magento 2 version into the marketplace.