Pleasant Hill Grain is an extremely customized Magento build. The website originated as a hand-built, manually-updated site built on ASP.net. While it served the purpose, Pleasant Hill Grain was quickly outgrowing the limitations inherent with this type of solution.
SwiftOtter worked with Pleasant Hill Grain to create over 50 modules to customize how the website would interact with their business processes. This has meant tremendous streamlining in every day processes, from the automation of backorder notifications, inventory management, review automation and many other things.
That's not to mention that the site is lightning fast on the frontend. The custom-built theme is fully responsive, built on the latest technologies.
We have helped them improve their conversion rate throughout the entire website. The goal is to find areas of friction in the buying process and then to solve those.
I was tasked with finding ways to improve the overall user experience with the brand's online store, with special focus on mobile. I streamlined user experience by making improvements to product page, category page and checkout. I performed A/B tests and analysed Google Analytics data to drive my decisions. I managed the work through 3-week sprints performed by a cross-functional team of backend and frontend developers and designers.
Our hypothesis was that by helping customers get to products faster, they will buy more. This was validated by a 10% conversion rate increase (for those who searched), and an overall 3% sales increase.
We used Algolia as the search provider. It is very fast, but their Magento module was not built with the best coding standards. As such, we also rebuilt the majority of the frontend for the search auto-complete, making auto-complete even faster.
Another Klarna integration done. Let us know if you need help with Klarna and Magento.
As the Magento specialist, I helped Spacefoot integrate its B2B and B2C integration to build a white-mark Magento platform that runs 200+ Magento stores on an unique instance. Customizations and performance upgrades were needed to make the magic happen.
Completed a successful series of A/B tests to prove that adding videos to product pages did not significantly increase interaction or conversion, and was not worth investing in. We avoided wasting money into a potentially expensive project.
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