Our hypothesis was that by helping customers get to products faster, they will buy more. This was validated by a 10% conversion rate increase (for those who searched), and an overall 3% sales increase.
We used Algolia as the search provider. It is very fast, but their Magento module was not built with the best coding standards. As such, we also rebuilt the majority of the frontend for the search auto-complete, making auto-complete even faster.
With the eCommerce world getting more and more competitive every day, creating a successful customer journey is more than just usability, it’s harnessing the power of persuasion and making customers want to buy.
If a customer has landed on your online store, they have done so with intent and there is an art to getting them to follow through with their intentions. In this talk I will go through the steps, the adventure, the epic pilgrimage that is conversion.
Optimized the eCommerce funnel working backwards from Checkout -> Cart -> Product -> Category
Shopify-based site where we've been the lead theme developers and have focused a lot of energy on conversion optimization. Entire store conversion rates are above 2% for the entirety of 2016.
Completed a successful series of A/B tests to prove that adding videos to product pages did not significantly increase interaction or conversion, and was not worth investing in. We avoided wasting money into a potentially expensive project.
OneStepCheckout is a Magento extension that will reduce your customer abandonment and increase conversion. Our product combines all six Magento steps into one with prices and totals dynamically updating via Ajax. Never before has checkout been easier and faster. Our checkout is fully responsive and is very easy for merchants to install and customize.
OneStepCheckout is a rock-solid, well documented, thoroughly tested extension and we provide support if you run into issues. We work exclusively with checkout and conversion, to always bring you the best possible checkout product. That’s why over 19,000 merchants globally and 200+ trusted partners are trusting us.
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