Conversion Optimization

I was tasked with finding ways to improve the overall user experience with the brand's online store, with special focus on mobile. I streamlined user experience by making improvements to product page, category page and checkout. I performed A/B tests and analysed Google Analytics data to drive my decisions. I managed the work through 3-week sprints performed by a cross-functional team of backend and frontend developers and designers.

Our hypothesis was that by helping customers get to products faster, they will buy more. This was validated by a 10% conversion rate increase (for those who searched), and an overall 3% sales increase.

We used Algolia as the search provider. It is very fast, but their Magento module was not built with the best coding standards. As such, we also rebuilt the majority of the frontend for the search auto-complete, making auto-complete even faster.

Optimized the eCommerce funnel working backwards from Checkout -> Cart -> Product -> Category

Shopify-based site where we've been the lead theme developers and have focused a lot of energy on conversion optimization. Entire store conversion rates are above 2% for the entirety of 2016.

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With the eCommerce world getting more and more competitive every day, creating a successful customer journey is more than just usability, it’s harnessing the power of persuasion and making customers want to buy.

If a customer has landed on your online store, they have done so with intent and there is an art to getting them to follow through with their intentions. In this talk I will go through the steps, the adventure, the epic pilgrimage that is conversion.