We started by providing consulting and direction on the website designs. As designs were approved we started building out the website. To get the best user experience possible we built custom functionality including tool tip product swatches, custom search redirects, product meters and high resolution image sliders.
Pavement Ends® is Bestop's most affordable brand line. Bestop has been the leading manufacturer of Jeep soft tops and accessories for more than 60 years, and apply that engineering, technical and field experience to all of their products, including Pavement Ends. Initial role of project manager continued as UI/UX designer providing full redesign.
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