Creating a user interface based on in-depth knowledge of the business and its customer's needs through a human-centered approach and design thinking principles. Continuously bettering the user experience through user testing and data-based decisions.
Pavement Ends® is Bestop's most affordable brand line. Bestop has been the leading manufacturer of Jeep soft tops and accessories for more than 60 years, and apply that engineering, technical and field experience to all of their products, including Pavement Ends. Initial role of project manager continued as UI/UX designer providing full redesign.
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