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Facebook pixel is an analytic tool which allows you to measure, optimize and build audiences for your advertisements. Using Magento 2 Facebook Pixel module you can integrate this analytics tool to your Magento store. This module helps the store owner to build and channelize the advertisement campaign for the targeted audiences, and remarket to recognized leads for people who have interacted with your website or performed some sort of actions.

This module has flexible admin settings to simply add your Facebook Pixel IDs and you are all set to track the dynamic events of your website. Various dynamic events of the Magento store can be tracked conveniently like Product View, Category View, Add to Cart, Add to Wishlist, Initiate Checkout, Purchase, Product Search, and Customer Registration. Each of the standard events of your website can be enabled or disabled separately.

Optimize your Facebook ads campaign using deep insights about how people use your website from your Facebook pixel account. Leverage the actions people perform on your website and accordingly advertise to them based on their specific behaviours. Facebook Pixel is one of the best analytic tools which you can use to understand how to engage existing customers, acquire new customers and encourage repeat purchases

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