CanvasCamp is one of the world’s leading canvas tents specialists, who creates high-quality equipment for nature lovers and sells it at affordable prices.
The business aims to help people create great memories when exploring the world, no matter how harsh the conditions are. Because it is known as a benchmark for canvas tents and for its good-looking products, we got overly excited about working with this client.
It all started with a meeting
If you read about us, you are probably already familiar with our way of working. Each collaboration starts with a briefing for development. In this phase the business owners communicate all the requirements they have for the project.
Baldwin built the first Magento webshop for Canvascamp in 2014. Now 4 years later we wanted to upgrade to Magento 2 and create a new shopping experience. After we finished the marketing & the technical research and we gathered all the information we needed, we proposed a structure for the website. It was properly adjusted depending on the client’s feedback until we established the final version.
Design & development
Our designers’ challenge was to properly translate the brand concept into the online shop. They chose to create a clean and simple design, that would highlight the Instagramable products manufactured and sold by the client. It perfectly fits the CanvasCamp’s brand identity.
Our team of developers started by setting up the test server & platform. They integrated the extra modules, transferred all the data into the new Magento 2 system and programmed all the custom backend functions. It all started to take shape after the front-end team programmed the templates.
SEO & analytics set-up
SEO and SEA functionalities are the most important things we deliver in terms of marketing at the launch of any webshop. Before launching CanvasCamp, it was all about 301 redirects, SEO check-ups & accounts configurations. We wanted to make sure each page is properly indexed by the search engines and the provided data is accurate.
Go live & advertising
After we made sure all the go-live checklist was completed by our team, the website was soft live for a few days. Everything was tested again, by our team and the client as well. At the moment of the launch, all the marketing campaigns were scheduled.
Now, we think CanvasCamp is one of the prettiest camping webshops. We share the credits with the client’s team, whose expectations were to create a project that raises the standards. We succeeded.
Worked with this ecommerce client who was spending $25-40k each month on paid search and losing money every month. They were finally fed up with their old agency and reached out to us for a lifeline with the simple goal of achieving 300% ROAS across all campaigns. We put together a deep-dive audit and quickly went to work at cutting out wasted spend across irrelevant keywords, underperforming devices, and irrelevant demographics. We completely restructured the ad accounts, which have provided consistently stellar results.
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