Marketing Strategy

A few years ago, the Baldwin team has made itself familiar with Magento 2, the latest version of the Magento e-commerce platform. Proud and Pleased as Punch, we want to take the opportunity to put one of our first Magento 2 creations in the spotlights: Skribis.

Skribis is a brand new online publication platform. Upcoming authors now have the opportunity to publish and circulate their manuscripts without the interference of a publisher. Skribis offers complete professional expertise: graphic design, online sales, print and distribution of academic, professional and novelist publications. With creative and technical know-how, the baldwin team guided the project from start to finish. This culminated into an innovative webshop, pioneer within the field of publication services.

Our creative geniuses supported Skribis during the transformation of idea to full-fledged webshop. The result is a practical digital platform, with the services of Skribis placed at the centre of attention.

Obviously, everything needs to look good as well. Our designers gave the project its own personality by giving it a fitting corporate identity and company logo. These will be featured on both the webshop and the printed book covers.

Naturally, we designed and built the webshop from the ground up. Our weapon of choice? Magento 2. Compared to its predecessor, Magento 2 offers a number of applications that boost the workflow considerably. Magento 2 sculpted the back-end into a modern design, which is a lot more user friendly than Magento 1.

These changes make it easy to add and adjust product attributes as well as determine which attributes can be used to filter specific products. This is just one example of how Magento 2 enables our development team to work faster and more efficiently. Thanks to Magento 2, this is an application our customers can learn easily without having to be a certified computer geeks.

After 25 years in the fashion business and a few thousand hours spent on horseback, it was time for the founders of Ridersville to merge two passions into one.

Project

Baldwin translated the elegance and quality of their exclusive riders accessories into a stylish webshop, fitting the logo that already existed. To catch the eye of the webshop visitors, our design team opted for a unique homepage with a video.

We integrated Multisafepay to handle the payments and BPost for the delivery of the orders.

The mission of Rosette la Vedette is to bring colour to dark days. At 34, Wendy was diagnosed breast cancer and lost her hair because of the chemo therapy. As she was too optimistic to wear boring hats with boring colours, her mother made her personalised hats in bright colors.

Wendy decided to make fellow cancer patients happy as well, and launched an entire collection of fashionable hats, called ‘Rosette la Vedette’. With her trendy hats, Wendy wants to break the taboo of hair loss through chemo therapy. With this mission in mind, Baldwin redesigned the existing webshop.

The existing logo was kept, but the rest of the webshop changed drastically. Rosette la Vedette is a story told for and by strong people, therefore, the personal stories of fellow patients received a central spot on the shop’s homepage and on the product detail pages.

Next to the collection, the site also contains informative content on how to deal with hair loss by chemo therapy and style tips to look good, and feel good, despite the hair loss. This content was brought up front in a separate section called ‘chemo therapy and hair loss’.

Worked with this ecommerce client who was spending $25-40k each month on paid search and losing money every month. They were finally fed up with their old agency and reached out to us for a lifeline with the simple goal of achieving 300% ROAS across all campaigns. We put together a deep-dive audit and quickly went to work at cutting out wasted spend across irrelevant keywords, underperforming devices, and irrelevant demographics. We completely restructured the ad accounts, which have provided consistently stellar results.