The client asked us to port their current website to Magento and improve the revenue of their existing online store.
As the tech lead, I led the development of the client's new website, writing custom modules and assigning work to other developers. We managed to deliver the work in record time: within only a month we delivered the first release which went live soon after.
After the site went live, I used New Relic, Google Analytics, NPS and latest market research from Baymand Institute to create a 12 month roadmap of improvements that will boost conversion rate, average cart value, customer loyalty, and generally, online user experience with the brand.
I then created user stories and milestones, and organized work in 3-week sprints. I led daily standups, retrospectives and backlog grooming, decided priorities between bug fixes, improvements and new features and kept the client up to date with results by delivering monthly reports.
As an example, one of the major milestones was redesigning the checkout experience. Our work increased the checkout conversion rate by 12%. After the implementation of the first roadmap, the client saw significant quarterly revenue growth compared to the same quarter last year.
Performed full site audit and Upgraded to latest version of Magento Enterprise. Developed frontend theme to client specification and design. Established multi-developer workflow and Version control with Github. Assumed hosting management and optimized performance in numerous areas.
Provide a review of current hosting environment, review server logs, New Relic and other related tools to help provide suggestions for improvements. This review will not be a code audit. However there may be indications of code level issues uncovered using New Relic, Blackfire.io or is found during the review. At the end of the investigation phase, I will provide a report on the environment detailing the infrastructure, and calling out any areas that can be modified to expect greater stability and performance.
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