The client asked us to port their current website to Magento and improve the revenue of their existing online store.
As the tech lead, I led the development of the client's new website, writing custom modules and assigning work to other developers. We managed to deliver the work in record time: within only a month we delivered the first release which went live soon after.
After the site went live, I used New Relic, Google Analytics, NPS and latest market research from Baymand Institute to create a 12 month roadmap of improvements that will boost conversion rate, average cart value, customer loyalty, and generally, online user experience with the brand.
I then created user stories and milestones, and organized work in 3-week sprints. I led daily standups, retrospectives and backlog grooming, decided priorities between bug fixes, improvements and new features and kept the client up to date with results by delivering monthly reports.
As an example, one of the major milestones was redesigning the checkout experience. Our work increased the checkout conversion rate by 12%. After the implementation of the first roadmap, the client saw significant quarterly revenue growth compared to the same quarter last year.
Product is a result of a design sprint between multiple multinational financial services corporation branches.
Idea was simple - to connect, simplify and make payments as easy as possible with focus on gamification, customer experience, personalization through AI and ability to connect in partner bank application as a set of modules that leverage the power of PSD2 regulative.
Through the process, we defined the challenge and problems, developed personas, stories, journeys, wireframes, designed and created interactive prototype of application that had all the modules integrated in itself to better present the capabilities of incoming PSD2 regulative.
http://www.productmanagement.com.br - A blog to share Product Management & Scrum concepts and experiences.
cobby connects your Magento-Store with Excel in real time. You can edit all Attributes and add new Products.
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