Animates needed a new e-commerce solution, which would, apart from the shop frontend, integrate with their ERP and a number of different API data points, and include advanced custom modules tailored for the specific needs of the business.
I first needed to understand the needs of many different stakeholders, from warehouse operators on the ground, through marketing managers and third party SaaS suppliers, to C-level executives and their visions. Working with the technical lead, we researched available technical solutions, scoped out those that we need to build from scratch, and finally proposed an overall solution which would fit the client's needs, keeping in mind time constraints and budget.
I produced a story board and a backlog which in the end came up to 250 user stories, organized in three milestones and 12 sprints. The scope of work was sucessfully delivered in time and quality.
http://www.productmanagement.com.br - A blog to share Product Management & Scrum concepts and experiences.
Custom made product configurator, based on bundle products. The customer used it to upsell his customers by showing relevant options at each product in the confgurator.
Saraiva launched its new site in time for Holiday 2014. 200,000+ Orders on Black Friday Weekend / 200,000+ ORDERS ON BLACK FRIDAY WEEKEND / +24% Increase in Conversion Rate / +24% INCREASE IN CONVERSION RATE / +130% Jump in Mobile Traffic / +130% JUMP IN MOBILE TRAFFIC
Our first client in this platform is http://www.procorrer.com.br
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