For the famous Mothercare franchise in Pakistan, we built their Magento 2 store in Enterprise Edition, involving designers and front-end team to match with the Mothercare UK theme and engaged experienced Magento Certified Developer to cater to the complex backend requirements.

  • UI/UX
  • Sage Integration
  • Store Locator
  • Real-Time Inventory Management
  • B2B
  • B2C

Product is a result of a design sprint between multiple multinational financial services corporation branches.

Idea was simple - to connect, simplify and make payments as easy as possible with focus on gamification, customer experience, personalization through AI and ability to connect in partner bank application as a set of modules that leverage the power of PSD2 regulative. 

Through the process, we defined the challenge and problems, developed personas, stories, journeys, wireframes, designed and created interactive prototype of application that had all the modules integrated in itself to better present the capabilities of incoming PSD2 regulative.

Design Portfolio 4 years ago

Design portfolio of Katarina Dijakovic, a digital designer from Croatia. The portfolio showcases design projects created by focusing on data-based decisions, in-depth problem solving, the value of aesthetics and the importance of quality communication.

Creating a user interface based on in-depth knowledge of the business and its customer's needs through a human-centered approach and design thinking principles. Continuously bettering the user experience through user testing and data-based decisions.

Designing at Inchoo meant to wrap the head around clients business; meant to get to know the customers of each specific project, analyse current customer behaviour, their flow patterns, predict the customer trends based on shopping seasons and continuously following the lifespan of the store, constantly analysing, measuring and evolving the store through combination of raw analytics data, heatmaps and best usability practices.

Being team leader at Inchoo proved to be quite a challenge; from consolidating design processes, establishing design workflow and hand-off, mentoring young talents, leading a projects, speaking at conferences, writing, analysing business processes, participating in company strategy, improving current clients' business via continuous testing and, finally, designing user experiences for that next online store.

Pavement Ends® is Bestop's most affordable brand line. Bestop has been the leading manufacturer of Jeep soft tops and accessories for more than 60 years, and apply that engineering, technical and field experience to all of their products, including Pavement Ends. Initial role of project manager continued as UI/UX designer providing full redesign.

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