UI/UX

Product is a result of a design sprint between multiple multinational financial services corporation branches.

Idea was simple - to connect, simplify and make payments as easy as possible with focus on gamification, customer experience, personalization through AI and ability to connect in partner bank application as a set of modules that leverage the power of PSD2 regulative. 

Through the process, we defined the challenge and problems, developed personas, stories, journeys, wireframes, designed and created interactive prototype of application that had all the modules integrated in itself to better present the capabilities of incoming PSD2 regulative.

Designing at Inchoo meant to wrap the head around clients business; meant to get to know the customers of each specific project, analyse current customer behaviour, their flow patterns, predict the customer trends based on shopping seasons and continuously following the lifespan of the store, constantly analysing, measuring and evolving the store through combination of raw analytics data, heatmaps and best usability practices.

Being team leader at Inchoo proved to be quite a challenge; from consolidating design processes, establishing design workflow and hand-off, mentoring young talents, leading a projects, speaking at conferences, writing, analysing business processes, participating in company strategy, improving current clients' business via continuous testing and, finally, designing user experiences for that next online store.