Product is a result of a design sprint between multiple multinational financial services corporation branches.
Idea was simple - to connect, simplify and make payments as easy as possible with focus on gamification, customer experience, personalization through AI and ability to connect in partner bank application as a set of modules that leverage the power of PSD2 regulative.
Through the process, we defined the challenge and problems, developed personas, stories, journeys, wireframes, designed and created interactive prototype of application that had all the modules integrated in itself to better present the capabilities of incoming PSD2 regulative.
Transforming a supermarket to mobile device is not an easy task. From specifications, documentation, managing clients expectations to leading distributed developer teams, project exceeded expectation set for it.
With the launch of native application for clients store, metrics from mobile devices started to break charts. iOS customers especially adopted new mobile first design. And to engage them further - we provided them with native iOS application that later proved to be a huge success! Within just 2 years, iOS application customers have climbed on the top of acquisition channel. Having real time notifications about services and products, constant access to customer through mobile applications, making promotions became even easier - all thanks to API we built that was later used to power up native Android applications as well.
Financial service brand from Canada required a complete solution - from initial research challenges to design of every aspect of their digital communication with the customers. Project that lasted for 2 years for design part alone.
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