UX

Transforming a supermarket to mobile device is not an easy task. From specifications, documentation, managing clients expectations to leading distributed developer teams, project exceeded expectation set for it.

With the launch of native application for clients store, metrics from mobile devices started to break charts. iOS customers especially adopted new mobile first design. And to engage them further - we provided them with native iOS application that later proved to be a huge success! Within just 2 years, iOS application customers have climbed on the top of acquisition channel. Having real time notifications about services and products, constant access to customer through mobile applications, making promotions became even easier - all thanks to API we built that was later used to power up native Android applications as well.

Currently in development, multinational financial services corporation AI powered concierge service helps you to book, manage, discover and guide your experience in Dubai for the duration of Dubai Expo 2020.

Service automatize your onboarding process based on your desires, finance status and available time in the true sense of the word. From the flight, personalized airport service through augmented reality, the hotel where it even unlocks your room to even creating your itinerary with agenda of things that might interest you.

All interconnected through financial services corporation API with leading companies that support you throughout the way - from multinational Emirati based telecommunications services provider, airlines company to the real estate development company.

Designing at Inchoo meant to wrap the head around clients business; meant to get to know the customers of each specific project, analyse current customer behaviour, their flow patterns, predict the customer trends based on shopping seasons and continuously following the lifespan of the store, constantly analysing, measuring and evolving the store through combination of raw analytics data, heatmaps and best usability practices.

Being team leader at Inchoo proved to be quite a challenge; from consolidating design processes, establishing design workflow and hand-off, mentoring young talents, leading a projects, speaking at conferences, writing, analysing business processes, participating in company strategy, improving current clients' business via continuous testing and, finally, designing user experiences for that next online store.

A small module i've always wanted to build so got my head into it recently. Utilising the standard Magento CMS pages data structure plus a little extra to create an easy to use, drag and drop UX for creating service/information pages. Once stable on M1, if its liked I will rebuild in M2.