BlueFoot is a powerful set of tools to help you create and manage content on your Magento store, everything from product descriptions through to blogs.
The client asked us to port their current website to Magento and improve the revenue of their existing online store.
As the tech lead, I led the development of the client's new website, writing custom modules and assigning work to other developers. We managed to deliver the work in record time: within only a month we delivered the first release which went live soon after.
After the site went live, I used New Relic, Google Analytics, NPS and latest market research from Baymand Institute to create a 12 month roadmap of improvements that will boost conversion rate, average cart value, customer loyalty, and generally, online user experience with the brand.
I then created user stories and milestones, and organized work in 3-week sprints. I led daily standups, retrospectives and backlog grooming, decided priorities between bug fixes, improvements and new features and kept the client up to date with results by delivering monthly reports.
As an example, one of the major milestones was redesigning the checkout experience. Our work increased the checkout conversion rate by 12%. After the implementation of the first roadmap, the client saw significant quarterly revenue growth compared to the same quarter last year.
I was tasked with finding ways to improve the overall user experience with the brand's online store, with special focus on mobile. I streamlined user experience by making improvements to product page, category page and checkout. I performed A/B tests and analysed Google Analytics data to drive my decisions. I managed the work through 3-week sprints performed by a cross-functional team of backend and frontend developers and designers.
Product is a result of a design sprint between multiple multinational financial services corporation branches.
Idea was simple - to connect, simplify and make payments as easy as possible with focus on gamification, customer experience, personalization through AI and ability to connect in partner bank application as a set of modules that leverage the power of PSD2 regulative.
Through the process, we defined the challenge and problems, developed personas, stories, journeys, wireframes, designed and created interactive prototype of application that had all the modules integrated in itself to better present the capabilities of incoming PSD2 regulative.
Currently in development, multinational financial services corporation AI powered concierge service helps you to book, manage, discover and guide your experience in Dubai for the duration of Dubai Expo 2020.
Service automatize your onboarding process based on your desires, finance status and available time in the true sense of the word. From the flight, personalized airport service through augmented reality, the hotel where it even unlocks your room to even creating your itinerary with agenda of things that might interest you.
All interconnected through financial services corporation API with leading companies that support you throughout the way - from multinational Emirati based telecommunications services provider, airlines company to the real estate development company.
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