Animates needed a new e-commerce solution, which would, apart from the shop frontend, integrate with their ERP and a number of different API data points, and include advanced custom modules tailored for the specific needs of the business.

I first needed to understand the needs of many different stakeholders, from warehouse operators on the ground, through marketing managers and third party SaaS suppliers, to C-level executives and their visions. Working with the technical lead, we researched available technical solutions, scoped out those that we need to build from scratch, and finally proposed an overall solution which would fit the client's needs, keeping in mind time constraints and budget.

I produced a story board and a backlog which in the end came up to 250 user stories, organized in three milestones and 12 sprints. The scope of work was sucessfully delivered in time and quality.

Financial service brand from Canada required a complete solution - from initial research challenges to design of every aspect of their digital communication with the customers. Project that lasted for 2 years for design part alone.

Designing at Inchoo meant to wrap the head around clients business; meant to get to know the customers of each specific project, analyse current customer behaviour, their flow patterns, predict the customer trends based on shopping seasons and continuously following the lifespan of the store, constantly analysing, measuring and evolving the store through combination of raw analytics data, heatmaps and best usability practices.

Being team leader at Inchoo proved to be quite a challenge; from consolidating design processes, establishing design workflow and hand-off, mentoring young talents, leading a projects, speaking at conferences, writing, analysing business processes, participating in company strategy, improving current clients' business via continuous testing and, finally, designing user experiences for that next online store.

This is a project that has been done at Scosche, my current company, Mostly lead, review codes, documenting and organizing the team.

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