Technology is increasing the capability of smaller businesses to sell higher volumes online, but this can lead to one major problem – a slow website, and customers these days have zero patience
Forget waiting minutes for a site to load, most customers will only hang around online for several seconds before leaving your site and never coming back. A slow site means slow sales. That’s why it’s so important to have a good load speed! A speedy eCommerce store will help you rank better on search engine results, and customers will continue to buy online from you.
A fast site will convert better than one that takes only a few seconds longer to load.